Many people are not amused when a Fashion show is announced, but you have to realize that these runways are the ones that show us what will be trending in the year. Mugler has launched its Spring/Summer 2021 collection with a virtual show and it was not the typical catwalk.
Filmed entirely in reverse and with an amazing soundtrack, the video was launched on Youtube, At the beginning of the show. The creative director of the French brand Casey Cadwaller can be seen next to American model Bella Hadid smiling while she is wearing a bodysuit with light denim thong jeans. Cadwallader also invited Hunter Schafer Soo Joo Park, Alek Wek, and Irina Shayk to show the world his new collection. The second time Hadid appears, with the help of CGI magic, the model performs a set of back walkovers.
Cadwaller has declared several times that traditional catwalks can be intense and scary for the models, but exhausting for the audience. "I've always wanted models to break into dance on the runway or to do something, but when it's a live show it's very risky, ... but when you're doing a film you can mess around, play, and edit." He then continued "I was trying to use a lot of tropes from the Mugler heritage, but really smash them together with today," added. "That's a really fun challenge to try to rise to, you know: What is iconic today?"
Irina Shayk also appears here wearing a black mini dress with panel cutouts. The show concludes with Hunter Schafer walking in reverse all the way backstage where the rest of the models can be seen getting their hair and makeup done before the presentation.
When he was asked what was his inspiration, Cadwaller replied that lockdowns made everyone want to go out. So he gave the people the chance to dream about the possibility of going out wearing his designs because bringing high impact and high drama is one of the main goals for the designer “I don’t want Mugler to be exclusively high-end and for a single body type,” he affirms. “For me, fabric technology has always been key… So much of Mugler is about making sure that the clothes aren’t restrictive, and that different curves can fit the garments in different ways.”
No one is ever going to forget what happened during the COVID pandemic, and Cadwaller is aware of this, so being resourceful and innovative is the path fashion has to embrace. “I have a promise to the world that no boring fashion will come out of Mugler,” he said. For those interested in a pair of pants, you can shop them for about $574 on Mugler’s website, where they’re simply called “spiral jeans.”